Today, we unveiled a new brand identity for Waymark. The updated brand is an intentional evolution that reflects the growth of Waymark and our commitment to building new systems of care, guided by the community. 

At Waymark, our goal is to create pathways that connect patients to the care they need, and providers to the patients they care for. We do this by listening to patients and members of the community who have experience, context, and understanding of the care system — these individuals set the waymarks, or guideposts, for navigating healthcare in our communities. Our new brand emphasizes our commitment to more equitable and accessible pathways to better health, and celebrates the role of our communities in achieving this.

Take a look at what’s changed: 

• Our new logo and signature “W” shape embody our goal to connect patients to the care they need, and providers to the patients they care for 
• Lavender is the primary expression of color within the Waymark brand, communicating warmth, trust and a human quality  
• Our photography and illustration style embrace authentic and diverse human experiences 

“This brand refresh demonstrates our purpose, passion, and energy,” said Rajaie Batniji, MD, PhD and Co-Founder and CEO of Waymark. “We’re building a company that’s charting a new path forward for people enrolled in Medicaid—guided by the communities we serve—and our new brand reflects this.”

As we continue to create pathways to better health, we hope to collaborate with humble, passionate, and smart people who care deeply about improving the experience of people enrolled in Medicaid programs. If this sounds exciting to you, we hope you’ll consider joining our team.